【燦星旅董事長侯佑霖】瞄準高端旅遊市場 力拚今年損益兩平！
記者 蘇旋/報導
燦星旅董事長侯佑霖（中）透過代理悅榕集團產品經營高端與深度旅遊，目標今年拚損平。（左三）為新任總經理殳蓁蓁。
燦星旅董事長侯佑霖昨（17）日在記者會上表示，歷經2年整頓，燦星旅將瞄準高端旅遊市場，除成為新加坡悅榕集團總代理，也積極結合亞果發展海上遊憩事業，力拚今年損益兩平。
2020年3月底，台南幫出身的亞果遊艇集團董事長侯佑霖入主燦星旅後就遭逢疫情逆風，卻剛好也給了侯佑霖調整經營方向和整頓財務的時間。
燦星旅董事長侯佑霖表示，2年多前入主燦星旅是希望補足亞果遊艇在陸地旅遊不足的缺口，但燦星旅擁有許多資源，未來不會只侷限在海洋遊憩事業，將透過代理悅榕集團產品經營高端與深度旅遊，目標今年拚損平。
燦星旅也通過聘任新任總經理殳蓁蓁。殳蓁蓁原先在新加坡悅榕集團擔任台灣行銷總監，與亞果遊艇集團在台南安平港打造台灣第一家悅榕集團旗下酒店安平港悅椿度假酒店後，在侯佑霖延攬下加入燦星旅遊。
殳蓁蓁表示，過去2年，旅遊業因疫情「困在台灣」，但國旅發展卻十分興盛，未來將以新加坡悅榕集團總代理的角色出發，發展高端與深度旅遊，而國外旅遊已著手準備日韓旅遊團，將陸續上架，瞄準國境開放時的旅遊商機。
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