高市青年局再推創業行銷補助 青年頭家最高可獲３萬元
2022-07-23 編輯部／高雄報導
今年上半年受到疫情影響，許多青創事業營運受到負面衝擊，為回應在地業者心聲，高市府特針對「實體批發或零售業」推出行銷補助，27日起開始申請，最高可獲得3萬元補助，盼能協助青創業者增加行銷力道，開展後疫情商機。
111年度高市青年局補助批發零售業青創業者,行銷最高補助3萬元
高市府青年局指出，111年度「補助青創事業行銷計畫」將從7月27日起受理申請，至8月8日截止，提供高雄20至45歲經營批發或零售實體店面青年頭家，每案最高3萬元補助，只要在108年1月1日後設立的公司、商業或僅有稅籍登記的營利事業都可提出申請。
高市府青年局去年度率先推出青創事業行銷補助，協助超過80位青年頭家以新穎圖文或影音設計，輔以數位行銷方案來增加曝光、提升數位行銷力，在拓展市場銷售機會的同時，也讓市民看見在地青創活力，今年更擴大預算補助，行銷方式將不侷限於數位方案，包括報章雜誌、店招、戶外廣告看板等皆納入補助範圍，並延續「免提計畫書、快速審查」等便民措施。預計補助至少200名店家，若收件期滿超過預算補助家數，將擇日線上公開抽籤。
橋膚科公司透過行銷補助計畫，拍攝形象影片展示特色產品
去年獲得青創事業行銷補助的「橋膚科國際有限公司」，創辦人劉昭宏曾在外商銀行工作達15年，自行創業前發現一般市售商品並不符合需求，進而投入防曬商品研發，耗時2年親自受試，透過青年局的行銷補助計畫拍攝形象影片，利用社群平台推廣研發有成的人氣商品，成功迎向藍海新市場。
劉昭宏說，他以往採用的宣傳方式是社群口碑分享，較難短時間大量曝光，而青年局的行銷補助計畫幫助青創業者勇敢前進，非常感謝青年局的支持與協助，在疫情壓迫市場的情勢裡雪中送炭，為青創業者量身打造痛點解決方案。
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